Optimize
Improve what you already have with monthly shipping, maintenance, performance lift, and AI upgrades—without rebuilding everything.
What you get
- Monthly shipping cadence
- Maintenance + security
- Conversion + performance lift
- AI tuning + workflow upgrades
Ongoing improvements (iteration) — Monthly shipping that compounds without chaos.
How Optimize works
A monthly shipping loop that compounds improvements—without chaos.
Audit
what's working / what's leakingWhat you get:
Prioritize
highest lift firstWhat you get:
Ship
improvements monthlyWhat you get:
Harden
reliability + securityWhat you get:
Measure
results + next loopWhat you get:
Optimize widgets
High-leverage improvements that reduce friction, speed up response, and compound month over month.
Lead Routing + Alerts
Instant routing, notifications, and next-step prompts for faster response.
Multi-step Intake Upgrade
Higher-quality intake without increasing drop-off.
Conversion Cleanup
Fix the top friction points across critical pages and flows.
Internal Follow-Up Copilot
Summaries, drafts, and task routing that reduce manual work.
Automation Hooks
Triggers, webhooks, and workflow glue that keeps systems moving.
AI Audit + Guardrails
Stabilize assistants with retrieval tuning, logging, and safe behavior.
AI upgrades that actually stick
212 stabilizes AI systems with guardrails, retrieval tuning, observability, and ongoing improvement.
Is Optimize a fit?
Good fit
- You have something live that needs improvement
- You want monthly shipping without hiring
- You need maintenance + security handled
- You want AI added carefully, not recklessly
Not a fit
- You want a full rebuild before trying small changes
- You can't approve changes quickly
- You don't have access to analytics or decision-making
- You want 'set and forget' with no iteration