Launch
From idea to production-ready—designed, built, installed, and ready for measurable iteration.
What you get
- Define scope in days
- Ship the first version fast
- Install + integrate cleanly
- Set up the iteration cadence
New builds (zero-to-one) — Ship your first version with a clear path to iteration.
How Launch works
A clear path from concept to a shipped tool—built to improve over time.
Discover
15 minutes212 identifies what matters, what success looks like, and what to ship first.
What you get:
Scope
72-hour planA tight plan: deliverables, dependencies, and a realistic shipping sequence.
What you get:
Build
ship the tool212 builds the first production-ready version with clean UX and clear outcomes.
What you get:
Install
integrate + QA212 installs it into your stack and makes sure it performs in the real world.
What you get:
Measure
baseline + next steps212 instruments what matters and sets the iteration path.
What you get:
Launch widgets
Foundational widgets that ship fast, install cleanly, and establish a measurable baseline.
Core Lead Capture
A clean primary intake form built for completion and routing.
Booking / Estimate Flow
A frictionless scheduling or estimate experience to drive action.
Offer Banner + Primary CTA
A native offer + CTA system aligned to your main conversion goal.
Directory / Inventory v1
Searchable listings or services directory—fast, simple, usable.
Analytics Baseline
Events and tracking so you can measure what changes.
AI Site Assistant (optional)
Grounded Q&A + qualification when it's actually helpful.
Add AI when it's useful
212 can ship an assistant or workflow alongside your build—or add it after v1 is live.
Is Launch a fit?
Good fit
- You need a real v1 shipped fast
- You want a clean install into your current stack
- You want a baseline and an iteration path
- You prefer shipping over endless planning
Not a fit
- You want a massive platform build before validating demand
- You have no decision-maker or owner
- You can't support even light content updates or approvals
- You need a fully autonomous system with no oversight