Launch or Optimize —
pick the motion that fits.
212 builds high-performance sales and marketing widgets, ships custom tools fast, and improves what’s already live with a monthly cadence.
Not sure? Start with Widgets for the fastest win, Launch for something new, or Optimize to improve what’s live.
Choose a path
Details belowListings, catalogs, lead capture, and conversion tools — built to perform.
A custom tool, portal, assistant, or feature — scoped fast and shipped in weeks.
Monthly improvements: performance, UX, conversion, integrations, and AI upgrades.
Launch or Optimize
If you need something built from scratch, choose Launch. If you already have something live, choose Optimize.
Launch
Build something new — a widget, a tool, a portal, an AI assistant. We scope fast, ship fast, and set it up for iteration from day one.
Optimize
Monthly improvements that compound. Performance, UX, conversion, integrations, and AI upgrades — without rebuilding your stack.
The kinds of tools we build
Common categories we ship across industries — always tailored to your workflows, data, and constraints.
Internal Dashboards
Dashboards that pull from your existing tools so your team can operate with clarity — not chaos.
- Sales performance trackers
- Inventory visibility
- Team activity monitors
Client Portals
Branded portals where clients access deliverables, updates, data, and billing in one place.
- Project status portals
- Document sharing
- Billing access
Workflow Automation
Automations that connect your stack and remove repetitive manual work.
- Lead routing
- Data sync
- Event notifications
Reporting Tools
Automated reports that consolidate signals across tools and ship insights on schedule.
- Weekly sales reports
- Attribution rollups
- Financial summaries
AI Assistants
Website assistants and internal copilots that handle questions, qualification, and routing.
- Lead capture bots
- Internal Q&A
- Follow-up automation
Data Tools
Admin interfaces and systems for managing listings, catalogs, operations, and content.
- Inventory systems
- CRM extensions
- Data entry tools
Small, installable tools
Focused widgets that solve specific problems. Start with one, then layer your stack as needs evolve.
Listings / Directory Widget
Searchable, filterable listings for products, services, locations, or any structured data.
Ask for thisCatalog Blocks
Clean product/service catalogs with categories, filters, and inquiry capture.
Ask for thisService Menu Pages
Structured service pages with proof, CTAs, and schema markup.
Ask for thisOffer Library
Swap seasonal promos and offers in one place with tracked performance.
Ask for thisInventory Widgets
Listings / Directory Widget
Searchable, filterable listings for products, services, locations, or any structured data.
Tags: SEO, Conversion
Catalog Blocks
Clean product/service catalogs with categories, filters, and inquiry capture.
Tags: Catalog, Installable
Service Menu Pages
Structured service pages with proof, CTAs, and schema markup.
Tags: Services, SEO
Offer Library
Swap seasonal promos and offers in one place with tracked performance.
Tags: Promos, Retention
Lead Capture Widgets
Smart Lead Form
High-completion forms with conditional logic and instant routing.
Tags: Conversion, Installable
Multi-step Intake
Guided qualification flows that capture context without drop-off.
Tags: Qualification, UX
Exit Intent Capture
Native popups that convert leaving visitors into leads.
Tags: Conversion, Installable
Embedded Calculator
Interactive tools that qualify leads while delivering value.
Tags: Engagement, Conversion
Conversion Widgets
Booking Flow
Frictionless scheduling that integrates with your calendar.
Tags: Scheduling, Installable
Offer Banner System
Contextual promotions that feel native to your site.
Tags: Promotion, A/B Ready
Pricing Configurator
Interactive pricing that helps prospects self-qualify.
Tags: Sales, Conversion
Social Proof Widget
Real-time activity notifications that build trust.
Tags: Trust, Installable
AI Widgets
Site Assistant
Grounded Q&A with lead capture and booking built in.
Tags: Chat, Lead Capture
Internal Copilot
Team-facing AI that drafts, summarizes, and routes tasks.
Tags: Productivity, Ops
Document Q&A
Upload-aware assistant for policies, specs, or catalogs.
Tags: RAG, Knowledge
AI Guardrails
Logging, monitoring, and safe behavior for existing bots.
Tags: Safety, Audit
Ops Widgets
Lead Router
Rules-based assignment with alerts and escalation.
Tags: Automation, Speed
Notification Hub
Multi-channel alerts for events that matter.
Tags: Alerts, Integration
Data Sync
Keep CRM, inventory, and tools in sync automatically.
Tags: Integration, Automation
Compliance Forms
Intake flows with audit trails and required fields.
Tags: Compliance, Forms
Portal Widgets
Client Portal
Branded space for clients to access docs and status.
Tags: Self-serve, Branded
Project Tracker
Real-time project visibility for clients and teams.
Tags: Transparency, Status
Document Vault
Secure file sharing with access controls.
Tags: Security, Files
Billing Dashboard
Invoice history, payments, and subscription management.
Tags: Billing, Self-serve
How we work
Clear scope, fast shipping, and ongoing partnership. No drama.
Discovery
We understand your problem and map the solution.
Build
You see working software within the first week.
Launch
We deploy, train your team, and go live.
Iterate
Monthly improvements based on real usage.